Dear International Student,

On behalf of the FECAP International OFFICE, we  would like to welcome you to  São Paulo and FECAP , where  we hope you will  have a wonderful academic, social and cultural experience in the largest  financial , corporate and commercial city  in South America  with a growing  population of  11.32 million inhabitants.

GETTING TO KNOW  SÃO PAULO – São Paulo is located in the Southeast Region of Brazil and it  is  ranked as  the Earth’s 11th largest  city by population . It was founded as small village called by the Portuguese colonizers, São Paulo dos Campos de Piratininga  on Jan. 25, 1554.  The Jesuit College of 12 priests   included Manuel da Nóbrega and José de Anchieta, and their structure was located on top of a steep hill between the Rivers Anhangabaú and Tamanduateí.  Having the largest economy by GDP in Latin America, the city is home to the São Paulo Stock Exchange. The Paulista   Avenue is one of the Financial centers of the city that has the 10th largest GDP in the world, representing alone 10.7% of the  Brazilian GDP.

The metropolis is also home to several tallest buildings in  in Brazil , such as Edifício Itália , the North Tower, Mirante do Vale , World Trade Center and  others. The city has economic, cultural, political and technological reputation and influence in Latin America.

São Paulo is a Melting Pot or a   Salad Bowl city (although it preserves and respects cultural differences) , being the home of the largest Arab, Italian, Japanese  diasporas, with Ethnic background of Portuguese decedents, Afro-Brazilians and Indians.  Concerning European influences, the city has a strong inheritance from Spanish, Germans, and Polish. São Paulo is also home to the largest Jewish population in the country and one of the largest Urban Jewish populations in the world.

The city’s Latin motto, which  it has shared with the Battleship and Aircraft carriers named  after it  is NON DUCOR, DUCO (I AM NOT  LED, I LEAD).


The Fundação  Escola  de  Comércio  Álvares  Penteado  -FECAP,  sponsoring   entity of the  Álvares  Penteado University  Center  ( UniFECAP)   —     was founded in 1902  (in São Paulo, Brazil)   with the  purpose  of  offering  courses  in  Business  Management   to  fill in   the   existing   gap  of   qualified   business people necessary  to boost   the “Paulista”  economic powerhouse in  the 1900’s   . Aiming at forming a generation   of business professionals, Professor Horácio   Berlinck proposed the  creation of  a school  focused on commercial   practices . He counted on the support   of prominent    businessmen of the   “Paulistana” society , among those , the   Count   Antonio Álvares Penteado, and, therefore,  the  Commerce  Practical   School  was   founded in  the  beginning  of the  20th Century. In  1905 , the  institution  was  already    recognized  as  an institution of public interest, accredited to issue diplomas. The  Count Álvares Penteado decided  to  donated a  piece  of  land   at  the  noble Largo  São   Francisco (downtown area)   and  built the school  facilities inaugurated  in 1908.

In 1923, the school   gained the status of a  non-profit Foundation  ( Fundação Escola de  Comércio  Álvares  Penteado) and it  started   offering  not  only technical courses but  also university  programs. In 1931, it  was  founded the first  college of  economics  in the country  entitled Faculdade  de Ciências   Econômicas  do  Estado de São  Paulo   (  FACESP),   offering   the  Bachelor of Arts  in Economics  degree   .  The first degree    in Accounting  was offered   in  1945,    and   the Undergraduate   in   Business Administration   Program,   in   1966.   In the    1970’s  a new campus  was built at  “ Av.  da    Liberdade”   and aiming  at offering  cutting-edge  knowledge    in the    business     area,  using  the   experience  gained  in  80 years of  educational  activities,  the  Foundation created  Graduated  courses  ( specialization  Programs   classified  as  “Lato    Sensu” )   in its  well-known areas of  excellence,  such  as  business , accounting  and  trade   .  In 1999,  it   was accredited to hold  Graduated  Studies (Stricto Sensu) , that is, Master’s Degree in Business Administration,  Controllership and  Strategic Accounting.

With the   drastic    economic, political,  technological  and cultural  changes of the  20th Century,  FECAP  has reviewed     its mission, becoming    an  institution   devoted   to excellence ,  concerning  the formation of  qualified  professionals  with  accurate  awareness  of citizenship and  socio-enterprise  views.

By celebrating its 100th Anniversary  in 2002   and  due to  its  academic   excellence, FECAP was  accredited  by the   Department of  Education to turn  on a  University Center , Centro  Universitário  Álvares Penteado, UniFECAP. According to   the institutional strategic plan, (2001-2005), the FECAP has  inaugurated its  Undergraduate Program  in  International  Relations.


1 – HOSTEL VERGUEIRO – Located  in  a walking  distance  from FECAP (13 minutes)

Address: Rua Vergueiro, 434  Liberdade , SP

Reservations:  55 11  2649-1323  hostelvergueiro@hotmail.com

Facilities –Single Rooms; Double Rooms; Collective Rooms ( For Girls) ; Free Wi-fi;  Furnished Kitchen    TV Room ; Reception open until 1:00 am; Convenience Stores; Laundry;

2 – BRAZILODGE  HOSTEL. Located  at a walking  distance   from   the  Ana Rosa  Metrô station. 

Address:  Rua Rio Grande 167 Vila Mariana

Reservations : 55 11 2362-6495  reservas@brazilodge.com.br

Facilities –Shared  Rooms; Double Rooms Free Wi-fi ;Solarium; Furnished Kitchen ;Study Room  ; The Garden; TV Room ; 24-hour Reception, Desk tops available; Convenience Stores; Laundry

3 – WE HOSTEL – Located  at a walking  distance from the Ana Rosa Metrô Station

Address:  Rua Morgado de Mateus  567 Vila Mariana  SP 04015-051

Reservations: 55 112  2615-2262

Facilities – Shared Rooms ; Wi-fi; Furnished Kitchen; 24-hour Reception; The Lounge; Convenience Stores ; Shopping Center ; Laundry.


1. NIKKEY PALACE HOTEL – Located in a walking distance  from the FECAP  campus at Liberdade.

Address: Rua Galvão Bueno 425,  Liberdade , São Paulo – SP

Please consult availabilities and costs at:  www.nikkeyhotel.com.br

Reservations: reservas@nikkeyhotel.com.br
Phone: 55 11 3207-8511

2. GLORIA PLAZA HOTEL  – Located in a walking distance from FECAP

Address : Rua da Gloria  452, Liberdade  – São  Paulo – SP

Please  consult availabilities and costs at:  www.gloriaplazahotel.com.br

Reservations: contato@gloriaplazahotel.com | Phone  55 113209-6900

3. LEQUES BRAZIL HOTEL ESCOLA – Located in one-stop  Metro Station from Liberdade

Rua São Joaquim , 216 – Liberdade – São Paulo – SP

Reservations:  reservas@lequesbrasil.com.br | Phone  55 11 3956-6386

Please  consult availabilities and costs at:  www.lequesbrasil.com.br


The easiest way to arrive at FECAP – Campus Liberdade  is by taking the Metro (Blue Line) that has connections to major sections of all over the  city  . Get off at the LIBERDADE METRO STATION.


(10% Discount for FECAP  Students- No reservation is needed)

  1. Mezanino Grill e Café

Address:  Rua Galvão Bueno, 40 – Liberdade ( located in a walking distance from FECAP).

  1. Terraço do Chop Churrascaria

Address:  Av. Da Liberdade, 108  – Liberdade (located in a walking distance from FECAP)

  1. O Marquês Bar (all you can eat Buffet and Happy Hour)

Address: Av. Da Liberdade, 596  (Located in a  walking  distance from FECAP)

  1. Melts Hamburgueria (American Burguers)

Address: Av. Da Liberdade , 472  ( Located in a walking distance from FECAP)

  1. Frikot: batata com frescura ( French Fries)

Address: Rua Barão de Iguape, 165. ( located in Walking distance  from FECAP)

Updated by Roseli Azevedo, MBA – International  Office  Coordinator, Oct. 17 2018.